Editor’s Message: On Demand: Bridging the Gap

May 12, 2008

As managing editor of Today’s Wound Clinic, I am quickly receiving a crash course in this segment of wound care. Although I come from a non-medical publishing background, I am noticing that no matter what your industry or background, employees have difficulty keeping pace with the evolution of technology. This can be scary for some. Just as wound care professionals are adapting to electronic medical record (EMR) systems, here at HMP Communications, LLC we are constantly working to improve our journal’s online presence for the future. There is no denying that professionals in all industries are demanding information as a mix of digital and print media.
TWC has great potential for expanding and reaching new readers via the Internet while still providing our valued product in print. We don’t believe that the digital edition will replace the print issue. In fact, we suggest that you subscribe to both in order to have our content available on demand, anytime and anywhere you want it.
Our IT team has partnered with Nxtbook Media to give our paying subscribers the added bonus of receiving a digital edition when they subscribe to the print journal. Readers also will have the option of subscribing to the digital edition alone at a discounted rate.
The staff at HMP, invites everyone to a free preview of TWC’s digital edition of the Winter 2008 issue at: http://digital.todayswoundclinic.com/nxtbooks/hmp/twc_2008winter/

Survey Says
TWC is your source for the latest information on wound care clinic operations. Through our Exit Polls, we are actively collecting information on the industry in four separate survey categories. We will analyze this information and with our readers help, we will define the industry. Your participation in these surveys is essential for creating knowledge and standards of practice in management across the wound care industry. All responses are completely confidential and for research purposes only. The Spring survey will cover staff responsibilities. A link to participate in both the Winter and Spring online survey can be found on the home page of TodaysWoundClinic.com, under Exit Polls. Thank you in advance for your participation.
In late April, TWC staff will be attending SAWC (www.sawc.net) in San Diego, Calif. I look forward to meeting many of you for the first time and the opportunity to discuss your needs and goals for the journal and what topics you would like to see covered. Your feedback on the journal is not only wanted and needed but is crucial for the success of the publication. Please email me anytime to share your thoughts.

 

Sincerely,

James Calder
Managing Editor
jcalder@hmpcommunications.com
For a preview of this note in TWC’s digital edition, visit
Editor’s Message

Editor’s Message: On Demand: Bridging the Gap | Filed Under IntroDuction, Spring 2008 

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