5 Simple Rules for Growing A Successful Wound Care Center
- Fri, 9/25/09 - 5:40am
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Sometimes it is not necessary to pay an expensive marketing consultant to state what a wound care professional should already know. Many times across most industries the key to truly effective marketing is simply creating a valuable and strong product in your field, so that people will positively refer it to others.
Utilizing Data For Effective Marketing
- Fri, 9/25/09 - 5:18am
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While repetition and communication may be the cornerstones of effective marketing; it is the use of relevant, focused data that relates to specific target markets that provides results. There are literally thousands of giveaways that will help referring practitioners with name recognition and contact information. Answer these questions: What do referring physicians remember about a clinic or its services? Do they remember the case study information and clinic services?
Competing in the Market
For most wound clinics and wound specialists, marketing budgets tend to be relatively small. Bill
If You Build It, They Will Come: Marketing Your Wound Clinic To It's Fullest Potential
- Fri, 9/25/09 - 3:23am
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After spending much hard work, time, and money planning your wound clinic, you might expect that you only need to open the doors and your appointment book will fill. Wrong! All too often, we do not give marketing its due. But is it marketing— or education — that is required?
Because wound care is a relatively new (but growing!) specialty in medicine, wound clinics need to achieve two important goals among the medical and general community: make the wound clinic’s existence known and, more importantly, provide education on wound care as a specialty and how patients benefit from wound c
