The Registration Area

Opening Ceremonies

Inside the Conference Sessions

Crowds at the Opening of the Exhibit Hall

Inside the Exhibit Hall

3M Health Care
AAWC
Abbott Nutrition (formerly Ross Products)
ACI Medical
Advanced Bio Healing
Advanced Tissue
Allan Pharmaceutical
AlloSource
Amarex Clinical Research
AMD - Ritmed, Inc
American Academy of Wound Management
American Board of Multiple Specialties in Podiatry
Amerx Health Care Corporation
Anacapa Technologies, Inc.
Andover Healthcare, Inc
Apptec PharmaChem, Inc.
ARANZ Medical Limited
Argentum Medical, LLC
Arobella Medical, LLC
Bio Compression Systems, Inc.
BioSpherix Ltd.
BioTherapeutics, Education and Research Foundation
BRIDGE PTS (Preclinical Testing Services), Inc.
Byram Healthcare
Calmoseptine, Inc.
Cardinal Health-NeuroCare
Care Tech Laboratories, Inc.
Carl Zeiss Micro Imaging, Inc
Carolon Multi-Layer Hosiery
Carrington Laboratories, Inc.
CCS Medical
Celleration, Inc.
Chronic Wound Care IV
Clinical Wound Solutions, LLC
Coloplast Corp.
Comprehensive Healthcare Solutions
ConvaTec, a Bristol-Myers Squibb Co.
Covidien, formerlyTyco Healthcare Kendall
Custom Medical Solutions
Cytomedix
Darco International, Inc.
Davol Inc.
Debra of America
Derma Sciences, Inc.
Dermagenics, U.S., Inc.
DermaRite Industries, LLC
DeRoyal Industries
Diabetica Solutions, Inc.
Diversified Clinical Services
DM Systems, Inc.
Dynamic Medical Systems, Inc.
Dventures
Eagle Health Care
EHOB, Inc.
Elta Swiss American Products, Inc.
Encompass Therapeutic Support Systems
Farrow Medical Innovations
Ferris Manufacturing Group
FMC BioPolymer
Foottent, LLC
Gaymar Industries, Inc.
Hartmann-Conco, Inc.
Healagenics, Inc.
Health Care Logistics
Healthpoint, Ltd.
Heath Volunteers Overseas (HVO)
Hill Laboratories
Hill-Rom Company, Inc.
HMP Communications
Hollister, Inc.
HS Pharmaceuticals, LLC
Huntleigh Healthcare, LLC
HyperMed, Inc.
Hy-Tape International
Integra
Intellicure Inc.
International ATMO, Inc.
Ivivi Technologies
Joerns Healthcare, Inc.
Johnson & Johnson Wound Management,
a division of Ethicon, Inc.
KAP MEDICAL
KCI
Koven Technology, Inc.
Lantiseptic
LaSalle University
Lendell Manufacturing, Inc.
Llorens Pharmaceuticals
Lohmann & Rauscher
Lorenz NeuroVasc
Lympha Press USA
Majilite Corporation
Mason Medical Products
MC Strategies
Med Supply Cabinet, Inc.
Medastat USA
Medefficiency, Inc.
Medela medical Technology
Medical Nutrition USA, Inc.
Medical Solutions Supplier
Medline Industries
MicroVas Technologies
Milliken & Company
Misonix, Inc.
Molnlycke Healthcare, Inc.
MPM Medical, Inc.
National Alliance of Wound Care
National Healing Corporation
National Lymphedema Network
National Rehab
Nestlé HeatlhCare Nutrition, Inc.,
Net Health Systems, Inc.
New Cardiovascular Horizons
Noble Biomaterials, Inc
NormaTec
NPUAP
Nu-Hope Laboratories, Inc.
NuMedTec
Oculus Innovative Sciences Inc.
Onset Therapeutics
Organogenesis, Inc.
Osborn Medical Corporation
OxyHeal Health Group, Inc.
PamLabs, LLC
Pan-America Hyperbarics, Inc.
Pegasus Biologics, Inc
Penn North Centers for Advanced Wound Care
Perimed, Inc.
Perry Baromedical
PESI HealthCare
Promethean LifeSciences, Inc.
ProsPera™ NPWT System
Puricore
Quantificare, Inc.
Radiometer America Inc.
RecoverCare, LLC
Reliamed
Sage Products, Inc.
SAM Medical Products
SANUWAVE
Saunders-Mosby-Elsevier
Sechrist Industries, Inc.
Sharp Wound Care
Silverleaf Medical
Sizewise Rentals, LLC
Smith & Nephew Wound Management Division
Soluble Systems,LLC, the makers of TheraGuaze ™
Soring, Inc.
Southwest Technologies, Inc.
Stratus Pharmaceuticals, Inc.
Summit Doppler Systems, Inc.
Synergy Wound Care Supply
Tactile Systems Technology
Talley Medical
TEI Biosciences
Tekscan, Inc.
The Center for Advanced Wound Care
The Joint Commission (please list under J)
Tissue Repair Company
Undersea & Hyperbaric Medical Society, Inc.
VA/FED Wound Care Providers
Vasamed, Inc.
VATA - Wound Care Models
webWOC Nursing Education Program
Wiley-Blackwell
Winchester Laboratories, LLC
World Union of Wound Healing Societies
Wound Care Innovations
Wound Care Technologies
Wound Healing Society
Wound Honey
Wright Medical Technology
Regenesis Biomedical
Wound Pathology-U of Miami
Biacare Medical
DJO Incorporated
Boston Healthcare
Innovative Therapies, Inc.
Longport, Inc.
Ethex Corporation
3S Wound Care Consulting Group
Blairex Laboratories
JUZO
KCK Industries
Lippincott Williams Wilkins
Polymer Concepts
Touchless Care Concepts, Inc.
NeuroVasix

HMP Communications and its journals thank all of these companies for their continued support.

Dot Weir, RN, CWON, CWS, and CoEditor of Today’s Wound Clinic discusses her journey in wound care, the first SAWC, her passion for her work, Today’s Wound Clinic’s role in the industry and upcoming issues of the journal.

Caroline Fife, MD, FAAFP, CWS, and CoEditor of Today’s Wound Clinic discusses her start at SAWC, industry commitments, the importance of networking at SAWC, the clinical and practical advantages of the meeting and more.

Cathy Bradshaw, VP of Corporate Development, Wound Care Innovations, Ft. Lauderdale, FL shares her thoughts on SAWC and HMP Communications.

Terry Treadwell, MD, FACS, Medical Director, Inst for Advanced Wound Care, Montgomery, Ala, Clinical Editor, WOUNDS, and President-Elect, AAWC, speaks about SAWC, HMP, and his role with both.

Virginia S. Rybski, President of Regenesis Biomedical, Inc. talks about her experiences at SAWC.

Susan Gallagher Camden, RN, MSN, WOCN, PhD, discusses the feedback she has received after authoring an article in Today’s Wound Clinic.

Dr. Oscar Alvarez, PhD, CCT, FAPWCA, Director of the Wound Care Program at Calvary Hospital, Bronx, NY discusses his role with WOUNDS, SAWC, and more.

Jeremiah Sparks, Product Director for HealthPoint, discusses his experience at his first SAWC.

Karin Roemers-Kleven, RN, CWS, President/CEO of Comprehensive Healthcare Solutions Inc., discusses her company, the advantages of exhibiting at SAWC, advertising with Today’s Wound Clinic, the support HMP Communications offers and more.

Diane Krasner, PhD, RN, CWCN, CWS BCLNC, FAAN discusses her role with HMP’s journals and her personal experiences with SAWC.

Jackie Brace, RN, CRNP, WOCN, talks about SAWC and HMP Communications.

Michel H.E. Hermans, M.D., President of a consulting company in Newtown, PA discusses his experience with SAWC.

Janice M. Beitz, PhD, RN, CS, CNOR, CWOCN, CRNP, Professor of Nursing, WOCNEP Coordinator and Co-Director, School of Nursing and Health Sciences at La Salle University talks about OWM, SAWC and HMP Communications.

To entice wound care professionals to complete Today’s Wound Clinic online surveys, HMP Communications, publisher of Today’s Wound Clinic, is offering four chances to win a complimentary autographed copy of the latest edition of Chronic Wound Care.

Four different online surveys will be posted on the Today’s Wound Clinic Web site throughout the year.

Take the Staff Responsibilities Survey Now

Take the Salary Survey Now

For each survey category you complete, your name will be entered into a raffle for the chance to win one autographed copy of the book. Every survey you complete increases your chances of winning (one chance for each individual survey category). The Editorial Board and staff of Today’s Wound Clinic are very excited to bring you many new features and extras as we enter 2008.

As wound care continues to gain recognition as a specialty and wound care clinics are growing in record numbers, wouldn’t it be great to see how your operation compares against others? Currently, wound care clinics are managed many different ways—all of which have their pros and cons—but until now, no concrete survey or reference for colleagues exists to compare facility operations.
Today’s Wound Clinic will be hosting four online surveys titled “Exit Polls” over the course of the year to compile information from the wound care community. Our goal is to provide readers with accurate and current information that can be helpful in the management of a new or existing wound care clinic. We hope to share clinic procedures, compensation, the details of staff responsibilities, and much more. Surveys will include: salaries and benefits, staff responsibilities, facility equipment, clinic volume and revenue, and consultant and management services.
This is a very exciting time for the wound care business. We believe this information is important to everyone in the industry. However, we can’t tap into this wealth of information without responses from our readers. Please participate in these quick and simple surveys to ensure the final results accurately reflect our community. All personal information collected will remain confidential and be used for research purposes only. Most importantly, the final results will be published at the end of the year—and only subscribers of TWC will have access to the results both in print and online.
The current online survey covers salary and benefits. Results will be published in the Spring 2008 issue. Upon completion of the survey, you will be redirected to the Web site. Make sure you take a moment to explore the site, enjoy the revamped articles and check in often as we continue to grow.

Click here to begin the survey…

Take the Staff Responsibilities Survey Now

Take the Salary Survey Now

Advertisers

Arobella Medical……………………………………………………34
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Coloplast……………………………………………………………….7
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Comprehensive Healthcare Solutions.……………………37
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Convatec……………………………………………………………….32
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DermaRite……………………………………………………………..19
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DermaSciences………………………………………………………Cover 3
See their ad here: DermaSciences

Hollister Wound Care…………………………………………….3
See their ad here: Hollister Wound Care

Johnson & Johnson Wound Management……………….Cover 2
See their ad here: Johnson & Johnson

KCI…………………………………………………………………………41
See their ad here: KCI

Med Efficiency………………………………………………………..39
See their ad here: Med Efficiency

Milliken & Company………………………………………………..47
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Mölnlycke Health Care…………………………………………….5
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Net Health……………………………………………………………….23,24,25
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Organogenesis………………………………………………………….Cover 4, 48
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Wound Care Strategies……………………………………………..29
See their ad here: Wound Care Strategies

According to the current Medical Director, Peter Schubart, MD, PhD, it began when the hospital agreed to sign a contract with Curative Health Services (Nashua, NH) allowing the clinic to open its doors in 1992.

One patient was seen on the first day. Currently, the clinic averages 35–55 patients a day and offers 13,000 sq ft of space and 20 treatment rooms, with approximately 7,000 visits and 600 new patients per year.

The original clinical staff consisted of Dr. Schubart, vascular surgeon; Dr. Bruce Lerman, podiatry; and Dr. Jude Roussere, general surgeon. All of these physicians currently remain with the clinic. The facility currently employees 24 people including, two of the first RN staff.

TWC asked Schubart to fill in some of the details of the center’s operations.

For a free look at this complete article in the TWC digital edition visit:
InCentive Article

For a free preview of this complete section in the TWC digital edition visit:
More News

ocumentation in wound care is critical for reimbursement. To ensure payment, a comprehensive individualized plan, indicating the wound problem and goal of treatment must be in the medical record. The American Physical Therapy Association’s (APTA) “Guide to Physical Therapist Practice” recommends the five-stage management system; examination, evaluation, diagnosis, prognosis, and intervention.

Wound care is usually best performed by a team of experts. Your team may consist of any combination of diabetic educators, dieticians, nurses, nurse practitioners, occupational therapists, orthotists, pedorthists, physical therapists, physicians, physician assistants, and podiatrists. The physician or advanced practice nurse will function as the coordinator of care, utilizing the expertise of other team members to accomplish the wound care goals. The team members conduct evaluations within their specific scope of clinical practice.

The examination phase of a wound consultation is assumed to be the most important aspect, particularly identifying any pre-existing signs or symptoms, relevant systems review and tests and measures. It is very important to identify all risk factors.

Crucial to the evaluation of the wound is identifying the cause of the wound to establish a diagnosis and prognosis. This allows the clinician to identify the class and severity of the wound by stage, thickness, or colors. In broad terms, wounds are lesions caused by trauma or surgical interventions, and all other lesions would fall into some sort of ulcer classification. However, the ICD-9 diagnosis coding system is a poor one when it comes to proper coding of ulcerations. Using ICD-9, it is not possible to properly designate mixed arterial/venous or inflammatory ulcerations, for example. In addition, a lesion, which began traumatically but persists in a non-healing state for many months, could be classified as a chronic ulcer. Medicare provides no guidance as to how to deal with these issues. For the rest of this article, the term wound to refer generically to all skin lesions, whether they would be classified as a wound or an ulcer in the ICD-9 coding system. Ironically, using the term wound and ulcer interchangeably in clinic notes can be cause of confusion and even lead to coding errors and should be avoided in clinic documentation.

For a free look at this complete article in the TWC digital edition visit:
InStruction Article

While repetition and communication may be the cornerstones of effective marketing; it is the use of relevant, focused data that relates to specific target markets that provides results. There are literally thousands of giveaways that will help referring practitioners with name recognition and contact information. Answer these questions: What do referring physicians remember about a clinic or its services? Do they remember the case study information and clinic services?

Competing in the Market
For most wound clinics and wound specialists, marketing budgets tend to be relatively small. Billboards, radio spots, newspaper ads, and television spots do not typically fall within the allotted dollar amounts for the budget. To focus a large portion of the budget on giveaways is not practical. While some are necessary, it is impossible for clinics to compete with the amount of swag distributed by medical companies. More importantly, the author has found that direct-to-physician marketing provides the largest number of patient referrals for the wound care specialty. The greatest challenge is the retention of referring physicians. This becomes crucial as the specialty of wound care takes a larger presence in most communities. Competition for patients and physicians is more difficult with the number of facilities and physicians increasing. Focusing resources in this area will allow your marketing dollars to stretch further.

For a free look at this article in the TWC digital edition visit:
InFluence Article

Photography is a subject that most wound care professionals are usually eager to discuss. Many in the field realize that photography is a valuable asset to the industry. However, some are frustrated at having to use two separate photography systems; one for monitoring a patient’s care, and another for protection against litigation in court. Others are unsure which of these two areas the facility should be focusing more energy and funds into.

There are several types of options available when it comes to wound care photography, each offering unique advantages. Despite trends that show a move towards the extinction of Polaroid instant photography and a strong move towards digital, instant images still have value in the courts. The industry is also facing Centers for Medicare & Medicaid Services (CMS) changes, which further complicates the role of photography. In the interest of simplifying things, clinics would naturally prefer to be able to use one compatible system instead of having to use several photography systems in one facility. This author believes that wound care professionals must lead the push towards advancement of photograph technologies that will bridge the gap between the two worlds: documentation for patient care and for legal protection.

A Picture Is Worth A Thousand Words … or Maybe More in the Courts

There is tremendous debate among inpatient practitioners about wound photography. Should photographs be taken at all? Who should photograph and what mode of photography should be used? To assist with documentation, hospitals and other inpatient facilities have been using photography to augment narrative wound descriptions, validate treatment plans, and track wound progress, all in the hope of preventing litigation or at least protecting themselves in the litigation process. This effort has often been mired in frustration, particularly at the deposition and/or testimonial phase, when photos put in front of a jury are out of focus, not done according to facility policy and procedure or worse … show a visual decline in the wound status, supporting the plaintiff’s claim that appropriate care was not rendered. “One colorful wound picture will increase the amount of the settlement in a pressure ulcer case,” says Mary Bruno, Bruno Medical-Legal Consultants, Inc., Hernando, Fla. However, the question remains, which is the most effective method of taking pictures for the court room?

For a free look at this article in the TWC digital edition visit:
In Photography