TWC Blog
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This will be the home to the TWC blog starting in 2009.
The following individuals make up the new HMP Wound Care Division Blog Author Team.
Adrian Hoppel, National Sales Manager, at HMP Communications.
Adrian is currently National Sales Manager (Wound Care Division) of HMP Communications, Adrian works directly with many of the largest medical device companies in the wound care industry. Adrian is responsible for helping these companies develop their sales and marketing plans with regard to the multiple promotional opportunities at HMP, including the journals Today’s Wound Clinic, Ostomy Wound Management, and WOUNDS.
Before being named to his current position, Adrian served as Vice President, Sales, for Marathon Communications; Director of Sales & Marketing for WTI; Vice President, Sales & Marketing, for North American Mobile, Inc., Business Development Manager for Office Depot, Inc.; and Sales Manager for M Wireless, Inc. Adrian also served honorably as an Infantry Officer in the United States Army.
Adrian holds a Bachelor’s degree in English/Writing, and currently lives in Philadelphia, PA with his wife of 10 years and three children. Adrian can be reached at ahoppel@hmpcommunicaitons.com.
Barbara Zeiger, Editorial Director, Wounds Division, and Executive Editor, Ostomy Wound Management, HMP Communications
Barbara’s day-to-day job responsibilities include overseeing the publication process that comprises manuscript solicitation, peer review, hands-on editing/revision, and production; managing the company’s reprint program; and providing input on marketing materials, website design/content, and project development. Barbara enjoys applying her journalistic talents to manuscripts to ensure authors are saying what they mean in language all clinicians can understand — creatively, she’s a poet at heart. Best part of the job is positive author feedback regarding article clarity. Worst part of her job is keeping authors to deadlines, appreciating their multiple commitments. Before coming to OWM as Managing Editor in 2000, Barbara was the Staff Writer for Clinical Laboratory Management Association, before that a stay-at-home mom actively involved in parent-teacher organizations, and before that an elementary school teacher. She is known around the office as Den Mother. You can contact her with ideas or just to kvetch at bzeiger@hmpcommunications.com.
Mary A. Nametka, BSN, MSN, CNS, AAWM, WOCN
Mary A. Nametka, a BSN graduate of ‘76 from Binghamton University, earned an MSN in ‘89 from the same school in Family/Community Health Nursing with a minor focus in Administration. In the same year, Mary became Board Certified as a Clinical Nurse Specialist and has practiced in a wide variety of settings including inpatient, long term, psychiatric and Home care. While on active duty in the Air Force, she was introduced to wound care as a specialty and implemented this role as part of her CNS duties in the early 90’s. This practice grew into a full time commitment leading to Board certifications in wound care through both AAWM and WOCN, and development of one of the first nurse run independent wound care clinics in Wisconsin. After relocating to Oregon in 2000, Mary has been working at the Portland VA, and developed an outpatient wound care clinic within the Portland VA Primary Care Division. In 2007 Mary completed requirements to become licensed and certified as a Family Nurse Practitioner and recently accepted a position at the Seattle VA where she will be supporting development of an integrated wound/skin care program. Nametka can be reached at nametka.mary@gmail.com
Matt Tucker, National Sales Manager, HMP Communications
Matt Tucker is a National Sales Manager at HMP Communications who helps medical device companies launch and market their wound care products. Since 2004, Matt has aided his clients’ growth by developing cost-effective marketing campaigns to help them reach their target audience.
When he is not closing issues of OWM, WOUNDS, and Today’s Wound Clinic or brainstorming ideas to maintain the Symposium on Advanced Wound Care’s status as the largest gathering of multi-disciplinary wound care clinicians,
Matt is racking up thousands of miles each year on his bicycle, rappelling down rock faces, and anxiously awaiting fresh snow to fall on his favorite ski resorts.
Matt holds a Bachelor’s Degree in Communications Studies from West Chester University, has an immense love for coffee, and currently lives in Denver, CO. Matt can’t wait to be reached at mtucker@hmpcommunications.com.
Dr. Thomas E. Serena MD, FACS
Dr. Thomas E. Serena MD FACS, Founder and Medical Director of the Penn North Centers for Advanced Wound Care™ is a Phi Beta Kappa graduate of The College of William and Mary and Penn State Medical School.
He completed his residency in Surgery at The Milton S. Hershey Medical Center with fellowship training in Plastic and Reconstructive Surgery at Southern Illinois University. He is a professor at Gannon University in Erie Pennsylvania where he developed an acute wound-healing model. He is engaged in trials on bio engineered skin, growth factors, gene therapy, and stem cell research. He has published more than 75 papers and given over 175 presentations throughout the world. In 2003 he was elected to the board of directors of The Wound Healing Society and now serves as chairman of the industrial relations committee. He authored four of the Societies national guidelines for chronic wounds. In 2008 he was elected to the board of directors of the American College of Hyperbaric Medicine.
To date, Penn North™, under his direction, operates more than 20 wound care centers across the United States. He is the chief operating officer of the Oxygen-8™ hyperbaric medicine centers, with clinics from New York City to the west coast. Dr. Serena has been the lead or Principal investigator in over 35 clinical trials, including testing blood platelets, topical and parenteral antibiotics, novel indications for hyperbaric oxygen and bi-layered cell therapy. Clinical trials and basic science research is conducted by NewBridge Medical Research™, a not-for-profit medical research company also founded by Dr. Serena. On three occasions NewBridge has received funded from the National Institutes of Health.
Dr. Serena is the Health Volunteers Overseas program director for Phnom Penh, Cambodia. Recently returning from volunteer work in January of 2008. He can be reached via email at serena@healingwounds.com.
Toni Turner, RCP, CWS, FCCWS
Toni Turner, president of Protia Health Initiatives, LLC, assists facilities and physicians throughout the country in creating ethical and cost effective Centers of Excellence. She has a unique ability to motivate staff and physicians, which promotes consistent patient focused care. Her broad experience with the development and management of Wound Care and Hyperbaric Medicine programs has evolved into a national consulting business. She has built her business on an extensive knowledge of Medicare’s National Coverage Policies and how they affect the practice of the client facilities she represents. This gives her clientele the confidence to provide progressive patient care while maximizing their reimbursement.
Turner can be reached at toni@protiahealth.com.
Evonne Fowler, RN, CNS, CWON
Evonne Fowler, is a graduate of UCLA School of Nursing. She is a Clinical Specialist in Gerontology and a Certified Wound/Ostomy Nurse. Evonne is currently employed as the Ostomy/Wound Care Specialist at San Gorgonio Memorial Hospital, Banning, Calif.
In July 2007, Evonne retired after 20 years of service as Co-Director of the Wound Care Center at Kaiser Permanente Hospital, Bellflower, CA. She is a founding board member and first president of the Association For The Advancement Of Wound Care (AAWC). She is co-chairperson for the Annual Advanced Wound Care Symposium (SAWC) sponsored by Health Management Communications, Inc. Fowler is a Member Emeritus for the Journal, Ostomy/Wound Management.
Caroline Fife, MD, FAAFP, CWS
Caroline Fife, is co-editor of Today’s Wound Clinic, and Board Member of the Association of Wound Care. Fife is the Director of Clinical Research at the Memorial Hermann Center for Wound Healing, Houston, Tex. She can be reached at cife@intellicure.com.
Aaron Becker, eMarketing Manager, HMP Communications
Aaron is currently involved in the management of email promotion of HMP’s conferences, meetings, sponsored live events and newsletters for 12 publications, Aaron works to ensure effective relationships through email with over 100,000 email subscribers. If you’ve received email from HMP, you’ve more than likely received an email from him.
Before taking on his current role, Aaron has been an editor and writer, both staff and freelance for seven separate publications and newspapers since the age of 16, regularly featured in all. He has a Bachelor’s Degree in English Media with a double minor in Journalism and Political Science. Aaron lives in suburban Philadelphia spending his off time in front of a keyboard, camera, book or poorly pitched tent. Aaron can be reached via email at abecker@hmpcommunications.com.
Dot Weir, RN, CWON, CWS
Dot Weir is co-editor of Today’s Wound Clinic and the Clinical Director of The Wound Healing Center at Osceola Regional Medical Center in Kissimmee, Fla. Weir can be reached for questions via email at dorothy.weir@hcahealthcare.com.
Jeremy Bowden, VP/Group Publisher, Wound Care, HMP Communications
Jeremy Bowden is a Vice President, Group Publisher of the Wound Care & Podiatry Division at HMP Communications. Since 2001 he has worked up the ranks in a sales role to his current position. Jeremy works directly with the largest wound care companies and many pharmaceutical companies that provide products to aid in wound management and healing. His consultative approach to helping these companies develop their marketing plans and develop new ideas to reach the multiple clinician audiences at HMP. The brands he manages include the journals Today’s Wound Clinic, Ostomy Wound Management, WOUNDS and Podiatry Today, TWC Regional Meetings, Chronic Wound Care IV textbook, and the Symposium on Advanced Wound Care (SAWC/WHS) Meeting.
Jeremy holds a Bachelor’s degree in Elementary Education from West Chester University. He currently lives in Downingtown, PA with his beautiful wife of five years and two children Cameron and Brooke. When he not working he enjoys playing golf, watching sports, and spending time with family and friends. Jeremy can be reached at jbowden@hmpcommunications.com.
Helen B. Gelly, MD, FACEP, FCCWS, UHM/ABEM
Helen Gelly graduated from Emory University School of Medicine in 1981. Dr. Gelly is board certified in Emergency Medicine with a sub-specialty certificate in Undersea and Hyperbaric Medicine. She has been in the practice of Hyperbaric Medicine and Wound Care since 1991, and was one of the first certified wound specialists. Dr. Gelly is the Medical Director of Hyperbaric Physicians of Georgia, one of the nations largest hyperbaric medicine and wound care groups who practice in both hospital affiliated and independent hyperbaric and wound care centers. She has lectured nationally on the various aspects of wound care and hyperbaric medicine and can be reached at hbowound@aol.com.
Susan Gallagher Camden, RN, MSN, MA, WOCN, PhD
Susan Gallagher Camden is a certified bariatric nurse, licensed health care risk manager, and wound ostomy continence nurse (WOCN). From University of Southern California she holds a Masters’ of Science degree in Nursing, MA in Religion and Social Ethics, and a PhD in Public Policy Ethics as it pertains to obesity. She has published over 75 articles in peer-reviewed journals related to obesity, outcomes, ethics and culture. In addition, she has published several book chapters, lectured internationally, and appeared in numerous videos and radio programs, she recently published the book titled, The Challenges of Caring for the Obese Patient. She holds numerous positions on national Boards, including Chair of the Sensitivity Task Force for the National Association of Bariatric Nurses, which published the 2008 document, Best Practices for Sensitive Care and the Obese Patient. Susan can be contacted via email at susangallagher@hotmail.com.
Heidi Mueller, Senior Vice President of Sales and Marketing for Wound Partners and Wound Professionals, LLC.
Heidi is Heidi Mueller is the Senior Vice President of Sales and Marketing for Wound Partners and Wound Professionals LLC; a Louisville, Kentucky based company specializing in both hospital outpatient and long-term care of wound care treatment.
After receiving her BA from Indiana University, Heidi relocated back to her hometown of Louisville and began working for The Seelbach Hilton, a world renowned luxury hotel as a part of the management team. This provided the opportunity for her to refine her extraordinary marketing and event planning talents as the head of the Food & Beverage departments; she maintained and increased client base by designing and implementing strategic customer-retention projects, worked on large projects including the Visa Triple Crown, movie shoots, and hosted several celebrity events.
Heidi left the hospitality industry for the wound care and hyperbarics in 2004 and became the Director of Corporate Marketing for Medical Multiplex Inc. in Louisville, Kentucky. Here she developed a marketing program based on the fundamentals of education and relationship building. The scope of Heidi’s efforts reached customers, management, physicians, hospital marketing departments, and vendors, all to coordinate overall marketing efforts in accordance with patient and corporate goals and interests. Heidi then became a part of National Healing Corp. in Boca Raton, Fl in 2007. In 2008 she rejoined several of her MMI associates to help launch Wound Partners and Professionals. A company focused on the completed spectrum of wound care from the both in-patient/outpatient to long term care.
Along with her professional achievements, Heidi is also a Certified Trainer for Integrity Sales and is a devoted fan of her daughters, Ashley and Hallie; both competitive cheerleaders at the Power Cheer All Star Gym in Louisville, KY.
