Let's Be Frank

Thu, 07/05/2018 - 15:22
Frank Aviles Jr., PT, CWS, FACCWS, CLT
Regenerative medicine is just one example of the many advanced modalities available to today’s product formularies. But how do we go about making sure our clinical and business decisions remain on profitable parallel paths? For the majority of professionals who choose to enter healthcare, the intention is to serve others. Whether we want to treat an illness, help patients take their first steps... Read More
Wed, 04/04/2018 - 16:41
Frank Aviles Jr., PT, CWS, FACCWS, CLT
“Failure is simply the opportunity to begin again, this time more intelligently.” — Henry Ford  Successfully operating an outpatient wound care clinic hinges on many variables. If certain aspects of one’s clinic performance are not appropriately monitored, problems may not be identified until it’s too late. While growing up in Puerto Rico and Winter Springs, FL, I was fortunate to learn important... Read More
Fri, 02/02/2018 - 12:40
Frank Aviles Jr., PT, CWS, FACCWS, CLT
In this month’s column, Frank discusses chronic venous insufficiency, a condition that’s cited as a commonly encountered problem that many clinicians fail to treat effectively.   “The truth of the matter is that you always know the right thing to do. The hard part is doing it.”  — Gen. H. Norman Schwarzkopf I purchased a rental home that needed an extensive renovation from the get-go 15 years... Read More
Fri, 12/08/2017 - 16:01
Frank Aviles Jr., PT, CWS, FACCWS, CLT
I was assigned to write a column on how wound care clinics can successfully integrate physical therapy into their new and established programs based on responses that Today’s Wound Clinic (TWC) received through its most recent Reader’s Choice survey. In my opinion, this is a somewhat misunderstood topic, but one that I nonetheless want to tackle because I have plenty of experience dealing with... Read More
Tue, 11/07/2017 - 14:29
Frank Aviles Jr., PT, CWS, FACCWS, CLT
We live in a litigious society, but that’s not the best reason for wound care professionals to be adamant about properly safeguarding their practice habits.   The Code of Hammurabi, a Babylonian law code of ancient Mesopotamia dating back to 1754 B.C. that contains a collection of 282 laws and descriptions of punishments for those guilty of breaking those laws, did not leave surgeons room for... Read More
Wed, 08/09/2017 - 10:10
Frank Aviles Jr., PT, CWS, FACCWS, CLT
Most healthcare providers are inclined to refer to themselves as “patient advocates.” But, to what lengths would you say you truly go for your wound care patients? Do you always ensure that each patient understands what the agenda is during each individual visit? Are you certain that each patient always has ample time to ask questions and/or discuss concerns? Do you always explain how the... Read More
Tue, 05/02/2017 - 14:52
Frank Aviles Jr., PT, CWS, FACCWS, CLT
The wound care industry continues to change at a rapid pace. Sometimes, it may seem impossible for clinicians to remain current on the most recent education and best practices when considering all the challenges we encounter while managing the various vital components of our wound clinics. Seeing this firsthand, I know well that it takes the efforts of dedicated individuals to accomplish clinical... Read More
Fri, 03/31/2017 - 15:52
Frank Aviles Jr., PT, CWS, FACCWS, CLT
Developing an effective marketing plan for today’s outpatient wound clinics is a comprehensive undertaking. This article provides practical advice and first-person experience for program managers to consider.   Wound care clinics are no different than any business when it comes to the importance of understanding the types of qualities that breed success. And that goes beyond just taking care of... Read More
Wed, 03/08/2017 - 14:16
Frank Aviles Jr., PT, CWS, FACCWS, CLT
Wound clinic program managers may encounter obstacles when it comes to providing appropriate wound management. In most instances, a lack of standardization to clinical and business practices is the culprit. For an area of care dependent on a multidisciplinary team approach, what can we do at the clinic level to help improve industry standards? This article will discuss how the appropriate hiring... Read More
Thu, 01/05/2017 - 16:16
Frank Aviles Jr., PT, CWS, FACCWS, CLT
To run a financially and clinically successful wound clinic, programmanagers must be willing to reassess their practice on a recurring basis. This article offers guidance on what to look for and consider. “It’s not the plan that is important; it’s the planning.” — Dr. Graeme Edwards This is the time of year when many of us proclaim our resolutions to change and better ourselves.  These... Read More

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